THINK YOU'RE ready for demand generation marketing?
If you're not sure where to start . . . I'm delighted to help.
I offer the knowledge, expertise, and project management experience required to create a solid foundation using digital marketing to create or improve demand generation marketing programs. Oftentimes marketing or small business teams have to build their new demand generation discipline while simultaneously keeping other projects running and optimized. This taxes bandwidth and slows progress across the board. Avoid taxing your team and enlist my help as a marketing consultant to create and facilitate your demand generation program, while your team keeps the day to day wheels on the road and rolling toward your strategic revenue objectives.
A Readiness Assessment May Include:
- Develop demand generation readiness exploration project plan
- In-depth audit and assessment of business readiness for launching demand generation across sales, marketing, and content
- Team resources and skills assessment for demand generation marketing
- Identify requirements for readiness and conduct readiness gap analysis (what's missing)
- Deliver in-depth report of business maturity level to successfully manage and execute a demand generation program, identifying gaps and required steps to close
- Develop demand marketing team structure, define necessary roles and responsibilities, and assist recruiting
- Develop or refine your ideal target audience, demographics, psychographics, and media consumption habits
- Create a demand generation campaign and messaging strategy
- Conduct tool review and selection, based upon the business model, sales goals, marketing goals, and the collaborative needs of the marketing and sales team (requirements gathering)
- Develop strategy for leveraging or eliminating existing tools
- Technical project management of tool implementation, setup, and integration
- Ultimately a demand generation preparation project plan with recommendations