Are you ready for demand generation marketing?
If you're not sure where to start . . . start here.
When it comes to demand generation marketing, I was doing demand generation before Sirius Decisions coined the phrase. I offer the knowledge, expertise, and project management experience required to create a solid foundation using digital marketing to create or improve your demand generation marketing program. Oftentimes marketing teams have to build their new demand generation platform while simultaneously keeping campaigns running and optimized. It taxes bandwidth and slows progress across the board. Avoid taxing your small marketing team and enlist my help as a marketing consultant to create and facilitate your demand generation program, while your team keeps the day to day wheels on the road and rolling toward your strategic revenue objectives.
Readiness Assessment
- In-depth audit and assessment of business readiness for launching a demand generation strategy
- Identify requirements for readiness and conduct readiness gap analysis (what's missing)
- Develop and manage demand generation preparation project (if needed)
- Team resources and skills assessment for demand generation marketing
- Develop demand marketing team structure, define necessary roles and responsibilities, and assist recruiting
- Develop or refine your ideal target audience, demographics, psychographics, and media consumption habits
- Create a demand generation campaign strategy
- Conduct tool review and selection, based upon the business model, sales goals, marketing goals, and the collaborative needs of the marketing and sales team (requirements gathering)
- Develop strategy for leveraging or eliminating existing tools
- Technical project management of tool implementation, setup, and integration