DIGITAL MARKETING SERVICES
Digital Marketing Consultation
A digital marketing consultation can uncover ideas and opportunities to increase online success. Are you leveraging all the tools available to you online?
Do you need a marketing plan? Is your website converting new and returning visitors? Is it easy and intuitive to transact?
Do you have an upcoming event or promotion that needs awareness, or just need an extra hand for you and your team?
Let's talk! A conversation about your challenges, needs, and goals can help determine your next move.
Writing & Editing for Digital
Content can be overwhelming, and understandably so. Whether you need content for your website, email campaigns, social media, digital ads, a blog, a white paper, or an article, I research, write, and edit content suitable for any medium. As a degreed and published journalist with more than 20 years' experience digital marketing, I can write and edit any type of content you may need that supports your search engine optimization (SEO), brand awareness, brand reach, website or campaigns that inform, educate, or engage. Examples include Welcome Series content, newsletter content, blog content (themes and posts), website content, email content, direct response/demand generation ads, up to and including your brand and messaging platform.
Learn More about my writing experience on my Blog or View Examples.
Wordsmithing
If you have no idea what to write, or are plagued with dated, stale, or stagnant content missing that certain je ne sais quois, I can help. My writing experience began long before my career as a reporter and, 30 years later, I've had the opportunity to write and edit a wide variety of genres. Whether seeking new or refreshed website content, blog posts, case studies, or campaign content such as email or PPC & display ad content, my experience has afforded me the skills needed to make your message a reality or a makeover. View Samples
Email Marketing Strategy & Execution
Today, email marketing is still a requirement to remain top-of-mind with customers. I specialize in email strategy creation, optimization, campaign design and execution. Whether you're just getting started, migrating to a new platform, or need a program re-design, email marketing has been a staple of my career since 2002. List growth, segmentation, targeting, template design, platform implementation, list cleanup, triggered messages, deliverability, and Can-SPAM compliance are just a handful of skills used to grow your business with email marketing. Strategic expertise includes creating new customer acquisition programs, newsletters, account-based marketing, nurture programs, drip series, win-back, retention, & upsell/cross-sell campaigns. Experienced using a variety of email marketing platforms such as Constant Contact, MailChimp, Vertical Response, Klaviyo, and more. Whether you are getting started or want to change to another platform, a platform review and assessment can be a part of the overall engagement.
Digital Marketing Strategy & Planning
Every business needs a sound marketing plan in order to compete in the digital arena. Today, there are an overwhelming number of options to support business reach, with more being added every day. Starting with a clear understanding your business and your goals, I will develop a strategy that reaches your target audience in the right channel with the right message - whether it's search, social, email, retargeting, website optimization, and more, including estimates and options for paid advertising.
Website Project Management & Support
Keeping your website fresh with new and updated content is key to ensure new and repeat visitors find you in the competitive search engine results pages space. New useful, educational, relevant, and engaging content and features optimizes websites and delivers repeat visitors. Refresh your site with new pages, new images/artwork, campaign landing pages, updates to your e-commerce store (WooCommerce), and more. Website content management platform experience includes Wordpress, GoDaddy, and Wix. View Examples
B2B Demand Generation & Inbound Marketing
Grow your revenue using inbound marketing and demand generation. My skills and experience includes starting new or re-designing and optimizing existing demand generation practices and processes. Create and optimize lead funnels, establish sales service level agreements for marketing qualified leads, and create lead funnel benchmarks to ensure the program reaches revenue goals. Not sure if demand generation is right for your business?
Consider a Demand Generation Readiness Assessment.
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